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  • Writer's pictureCarolyn Butler-Madden

What is the Social Impact of Your Business?

Is your business or brand contributing to a real need in society?

Does it have a Social Purpose? Is it acting as a force for positive change in society, through and beyond its core products and services?

Is it building movements for positive change? Or is it just adding to the noise?

In the 21st Century, we need businesses that contribute to the genuine needs of society; not manufactured needs to simply drive the next "required" innovation project.

In the 21st Century, we need businesses that are driven by the positive change they want to create in the world. Not businesses whose sole motivation is to provide profit to shareholders.

In the 21st Century, we need leaders with vision and a clear and present sense of humanity. Leaders who care enough about humanity to show courage and strength; who will step up as societal leaders. Not leaders who just want to maintain business-as-usual.

Business does not exist in a vacuum and it cannot operate without a functioning society.

We are all members of society, so when society is in crisis, as it is today, then how can we not embrace the idea of business as a part of that solution?

Business is the very institution that harnesses the best minds to create solutions that generate economic wealth. It is the incubator for mind-blowing innovation. It can also be the engine for positive change and the vehicle that enables people to fulfil their own true potential.

I believe the unrealised potential of business is to tap into its humanity.

In the late 20th Century, business took a detour that has led us towards crisis.

In the 21st Century, business can lead us back and realise its own full potential to create and support a thriving planet and healthy and equitable societies.

When you're ready to unlock the full potential of your business, get in touch to learn how we can help your journey.

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