What Is Social Purpose Anyway?
Photo by yoav hornung on Unsplash What is Social Purpose? And how does it differ from CSR or cause marketing? These are questions I’m being asked a fair bit be a good citizen. Cause marketers are unapologetic about working to extract commercial value from a cause marketing program – just as much as they are focused on creating positive social impact for the cause they support. Dulux’s Surf Club project is a great example of cause marketing. Their partnership with Surf Lifesa