Learn About Us. What We Do & Why We Do It
WE believe business CAN and should be a force for good
WE believe BRANDS HAVE A VALUABLE ROLE TO PLAY AS FACILITATORS, EDUCATORS AND COLLABORATORS
AND WE KNOW THAT
DOING GOOD IS GOOD FOR BUSINESS.
it's ALSO good for SOCIETY, THE PLANET. AND FOR PEOPLE.
That's why we exist.
We're on a mission to make Social Purpose a vital part of every business in Australia and beyond.
COME AND JOIN US
Unlock The Full Value Of A Social Purpose Brand Strategy & Energise Your Business
If you're a business leader wanting to integrate social purpose into your business and brand, The Cause Effect are the trusted experts to guide and support you on your path to purpose.
We're a marketing consultancy that specialises in enabling brands to do well by doing good.
We work with businesses that are just starting their journey towards purpose, as well as those that may already have established their social purpose and are looking to take the next steps.
Our Path to Purpose Program™ leverages our expertise in unlocking the full power of a social purpose brand strategy, enabling businesses to build a compelling point of difference for their brand, capture the hearts and minds of their people, customers and prospects AND create social impact.
We offer a range of workshops and consultancy solutions to businesses and non-profit organisations.
We also work with agencies that want to help their clients with cause marketing and social purpose strategies.
Does this sound like you?
Our clients include...
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Business leaders who are looking for more. More fulfilment, more success and more meaning from their business and life.
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Brand marketers and corporate social responsibility teams who want to unlock both brand and social value.
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Not-for-profit organisations that want to help their corporate partners unlock more from their partnerships, so they can scale their impact sustainably.
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Brand and marketing agencies that want to help their clients do good work, but aren't quite sure where and how to start.
Our Story
Carolyn Butler-Madden
Founder - The Cause Effect
I’ve had over 30 years international experience in the marketing industry, working in and owning small agencies. In that time, I developed my skills in strategy, idea development, execution, client relationships, leadership and people management. With my early days forged in below-the-line agencies, I learned quickly about the power of engaging your market and inviting action. It’s been a fundamental asset to my skillset today, in a world where collaboration and action are fast becoming favoured over slick words.
I’ve been lucky enough to work with many of the world’s best brands, but despite the successes we celebrated - and there were many - there was always something that didn’t quite connect with me and my core values.
I had grown up with a strong sense of social justice instilled in me. And as I developed my career in the agency world, I simply compartmentalised my life - work, play and social activism on the side!
A fair solution to the problem, right?...
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