Learn About Us. What We Do & Why We Do It
WE believe A HEALTHY PLANET AND SHARED PROSPERITY DEPENDS ON BUILDING PURPOSE-DRIVEN BUSINESS AS A FORCE FOR GOOD
OUR PURPOSE
We're in business to empower purpose-driven leaders to positively change the way we do business from the inside out, so that meaningful purpose becomes vital to business success.
In this way we will foster a healthy planet and shared prosperity.
Through our Social Purpose we directly support sustainability, education and gender equality by creating impact through everyday action.
OUR PROMISE
Our Promise is our no-fail commitment of value to our clients and customers and it is very simple...
We enable businesses to drive profit through purpose.
OUR VALUES
Our values underpin the work we do, the clients we work with and seek to work with,
and the challenges we address.
We are AMBITIOUS in the positive change we seek to achieve and we are BRAVE in the way we show up.
We are VITAL in the work we do and the way we support others.
And along the way we make sure we ENJOY THE RIDE.
COME AND JOIN US
Unlock The Full Value Of Meaningful Purpose In Your Organisation
If you're a business leader wanting to embed meaningful purpose into your business and brand, The Cause Effect are the trusted experts to guide and support you on your path to purpose.
We are a consultancy that specialises in supporting purpose-driven leadership and in applying proven purpose strategies to organisations and brands.
We are committed to helping our clients drive profit through purpose.
We work with businesses that are just starting their purpose journey, as well as those who want to build deeper purpose into their business.
We offer a range of workshops to get you started, and our signature Path to Purpose Program. This six-month program unlocks the full value of a meaningful social purpose strategy, enabling businesses to build a compelling point of difference for their brand, capture the hearts and minds of their people, create meaningful social impact and build a business that people feel proud to serve.
OUR STORY
A 30 year international career in the ad agency world gave me the opportunity to work with many of the world’s best brands. Yet having been brought up with a strong social conscience, my career was at odds with my values. When I first discovered cause marketing and then Social Purpose, I realised I didn’t need to live with a foot in two worlds. I wrote my first book, “Path To Purpose”, Australia’s first book on cause marketing and social purpose and pivoted from my agency into a consultancy specialising in social purpose strategies.
Today, helping businesses do well by doing good is my niche. I have a deep understanding of what works and what doesn’t. And I work with like-minded partners who are also experts in their field. My vision for the future is simple: brands drive profit through purpose; business and marketing become a force for good. We’re on a mission to make Social Purpose a vital part of business.
This approach to business connects with people in such a powerful way. The leaders I work with feel the same way I do. They want more. They want business success but they also want it to be meaningful. They sense the opportunity for their business to do more for their people and their communities - and they’re grasping it.
Today business offers extraordinary opportunities. Those leading with an authentic social purpose are thriving. If this resonates with you, come and join us. The time is now and our best is yet to come.