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 Learn About Us. What We Do & Why We Do It

WE believe business CAN and should be a force for good


We believe in the power of business to create a better society; not as an afterthought, but through and beyond their products and services.

We believe brands have a valuable role to play as facilitators, educators, collaborators and creators of movements for change.

Last but not least, we understand that truly purposeful businesses and brands financially outperform their profit-driven counterparts. Doing good is good for business. It's also good for society, the planet and for people.


These core beliefs inspire our Purpose... to make Social Purpose a vital part of every business in Australia and beyond.

Our Purpose
Value Proposition

Unlock The Full Value Of A Meaningful Purpose Strategy & Energise Your Business

If you're a business leader wanting to embed meaningful purpose into your business and brand, The Cause Effect are the trusted experts to guide and support you on your path to purpose.


We are a consultancy that specialises exclusively in Purpose strategies. We are committed to helping our clients drive profit through purpose.


We work with businesses that are just starting their purpose journey, as well as those who want to build deeper purpose into their business.


We offer a range of workshops to get you started, and our signature Path to Purpose Program. This six-month program unlocks the full value of a meaningful social purpose strategy, enabling businesses to build a compelling point of difference for their brand, capture the hearts and minds of their people, create meaningful social impact and build a business that people feel proud to serve.


Learn more about our services

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A 30 year international career in the ad agency world gave me the opportunity to work with many of the world’s best brands. Yet having been brought up with a strong social conscience, my career was at odds with my values. When I first discovered cause marketing and then Social Purpose, I realised I didn’t need to live with a foot in two worlds. I wrote my first book, “Path To Purpose”, Australia’s first book on cause marketing and social purpose and pivoted from my agency into a consultancy specialising in social purpose strategies.

Today, helping businesses do well by doing good is my niche. I have a deep understanding of what works and what doesn’t. And I work with like-minded partners who are also experts in their field. My vision for the future is simple: brands drive profit through purpose; business and marketing become a force for good. We’re on a mission to make Social Purpose a vital part of business.


This approach to business connects with people in such a powerful way. The leaders I work with feel the same way I do. They want more. They want business success but they also want it to be meaningful. They sense the opportunity for their business to do more for their people and their communities - and they’re grasping it. 

Today business offers extraordinary opportunities. Those leading with an authentic social purpose are thriving. If this resonates with you, come and join us. The time is now and our best is yet to come.

Carolyn Butler-Madden

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Our Story

Interested in finding out more about our programs, workshops and consulting services?

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