Positive Business Responses to COVID-19

You’ve no doubt heard of #GSD – Get Sh*t Done – a popular term in business circles. Here at The Cause Effect, we're championing another acronym … #DGS – Do Good Sh*t!!

Covid-19 has created a wave of "acts of goodness" in the business world. Businesses are stepping up in a myriad of ways to help the vulnerable and provide support to people in lockdown in an attempt to #DGS 


We're capturing the brand stories we hear about and are pleased to share them here. 


Our hope is to provide business leaders/marketers/influencers with inspiration and ideas on how they can step up to this challenge. But also we hope that by sharing with you as consumers - by making you aware of those brands that are doing some good - you then have the choice of whether to support them. We hope you do, because the more that businesses see that doing good is good for business, the more good they will do.

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