Connect your people to your organisation’s purpose and fulfil your leadership legacy
“Purpose Ignition” is the result of a collaboration between two of Australia’s leading experts on Purpose-led business, Carolyn Butler-Madden, Chief Purpose Activist at The Cause Effect and Phil Preston, Founder at WhyThisNow
Combining our skills, knowledge and expertise, we are committed to accelerating the transition towards higher purpose-driven business. Our collaborative zone focuses on the vitally important work of connecting an organisation’s people to purpose. This work starts with leadership.
Who is Purpose Ignition designed for?
This range of solutions is specifically designed for organisational leaders and senior influencers who are serious about connecting their people to purpose, in order to unlock impact, innovation, performance and profitability.
Purpose Ignition Solutions
Our solutions are designed to address some of the key barriers that inhibit the adoption of meaningful and successful purpose strategies in business. By addressing these barriers, purpose-driven leaders within organisations can unlock the full value of leading with purpose, to unlock scalable impact and performance success.
Meet Your Collaborators
Carolyn Butler-Madden
Phil Preston
As Chief Purpose Activist of her B Corp Certified Consultancy, The Cause Effect, Carolyn believes in a world where business is a force for good and brands drive profit through purpose. An inspiring speaker, award-winning author, podcast host, and contributor to media publications including Forbes Australia, CEO World Magazine, Marketing, Smart Company and Women’s Agenda; Carolyn’s mission is to make meaningful purpose vital in business. Her first book, Amazon bestseller, Path To Purpose, was Australia’s first on Cause Marketing. Her second book “For Love & Money” was awarded best Social Responsibility book in the 2022 Australian Business Book of the Year Awards. 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands, provides the backdrop to her Purpose career. She owned and ran two agencies in Sydney before quitting the agency world to pursue her passion for purpose-led business. Today, through consulting, workshops, and keynotes, Carolyn empowers leaders to embrace purpose-driven strategies, unleashing the full potential of their people, organisations and brands; and shaping a future where business is a force for good and purpose is integral to its success.
Phil is the founder of WhyThisNow, helping leaders, teams and organisations thrive in challenging conditions with purpose-driven strategies and collaborative solutions. Following a successful corporate career where he led high-performance teams, Phil set up his own business and has been assisting organisations with complex challenges for more than 15 years. He was invited to Boston by Harvard Business School leaders in the business purpose field and gained prominence authoring case studies and the book, Connecting Profit with Purpose, and was recently quoted in the AFR report on purpose in business. Phil’s since worked with the likes of BlueScope, Challenger, IAG, JLL, NRMA and QBE, and a wide range of nonprofit and government entities. From a project perspective, he’s helped sponsors of complex multi-sector projects achieve buy-in with critical stakeholder groups, including Just Reinvest (Bourke), the Wagga Wagga Local Employment Initiative and packaging industry peak body, APCO. As a speaker, he has a warm and engaging style, injecting humour and actionable takeaways for audience members. His topic areas include increasing resilience and growth, purpose-driven work cultures, high impact leadership and collaborative success.. His services also include planning and strategy sessions, team building, tune-ups and trouble-shooting, purpose exploration workshops, stakeholder engagement assistance and advanced problem solving techniques. The purpose of his own work is to help leaders, teams and organisations elevate their performance and impact so they contribute to a healthy planet with shared prosperity. Chocolate is his kryptonite and you’ll often find him running the tracks and trails in Bulli, one hour south of Sydney, Australia.
