BUILDING LEADERSHIP CAPACITY FOR PURPOSE-DRIVEN ORGANISATIONS
“Purpose Ignition” is a collaboration between two of Australia’s leading experts on Purpose-led business, Carolyn Butler-Madden, Chief Purpose Activist at The Cause Effect and Phil Preston; combining our deep experience in the field of purpose-driven leadership and purpose-led business.
We are united in our belief that creating a healthy planet with shared prosperity depends on building purpose-driven business as a force for good. This drives our mission – to inspire and empower purpose-driven leaders to positively change the way we do business from the inside out.
Combining our skills, knowledge and expertise, we are committed to accelerating the transition towards higher purpose-driven business. Our collaborative zone focuses on the vitally important work of shifting from a win-lose to win-with mindset and illustrating what that looks like in practice, along with connecting an organisation’s people to a meaningful purpose. This work starts with leadership.
Who is Purpose Ignition designed for?
This range of solutions is specifically designed for organisational leaders and senior influencers who are serious about connecting their people to purpose, in order to unlock impact, innovation, performance and profitability.
Purpose Ignition Solutions
Our solutions are designed to address some of the key barriers that inhibit the adoption of meaningful and successful purpose strategies in business. By addressing these barriers, purpose-driven leaders within organisations can unlock the full value of leading with purpose, to unlock scalable impact and performance success.
Meet Your Collaborators
Carolyn Butler-Madden
Phil Preston
After a 30-year career in Ad Land, including as an agency owner, Carolyn has gone all-in as a purpose activist. She’s a leading authority and award-winning author on brand and organisational purpose, dedicating 13 years, two books, a podcast, and her B Corp-certified consultancy, The Cause Effect, to the subject. Her articles have been featured in multiple media publications, including Forbes Australia and CEO World Magazine. Her mantra, “Profit with purpose,” guides her mission to empower leaders to build impactful, purpose-driven businesses.
A former corporate high-performance team leader, Phil has since worked with leaders, teams and organisations across all sectors on their pressing challenges. His methodology is informed by more than 15-years working at the intersection of business, leadership and society, including collaboration with the Shared Value Project and authoring Connecting Profit with Purpose. Phil’s a keynote speaker, strategist and accredited master facilitator whose work has been featured in media such as The CEO Magazine, CPA’s InTheBlack and the AFR.
