STRATEGIC PURPOSE CONSULTING
We offer a range of workshops to support organisations in aligning their purpose to their core strategy and brand.
BOARDROOM STRATEGY WORKSHOP
A 2 hour workshop equipping leadership teams/boards with clarity on the strategic value of a purpose-led business strategy + identify the path forward according to your business' core needs.
BRAND PURPOSE BLUEPRINT WORKSHOP
2 x Half Day Workshops delivering a full Brand Purpose Positioning.
BRAND PURPOSE STRATEGY WORKSHOP
2 x Full Day Workshops delivering a full Brand Purpose Positioning plus a draft Strategic Plan to embed purpose through your organisation.
3-YEAR STRATEGIC PLANNING WORKSHOP
2 x Full Day Workshops delivering a 3-Year Plan for your organisation, with purpose at the core of your organisational strategy.
Path To Purpose Program
Unlock the full value of an authentic social purpose strategy and energise your business through our Path To Purpose Program. Our unique 6-step methodology enable business leaders to build a uniquely purpose-led strategy for their business and brand with confidence. Get in touch to learn more.


LEADERSHIP DEVELOPMENT & SUPPORT
Purpose-led transformation doesn’t happen through strategy alone. It requires leaders who are clear on who they are, what they stand for, and how to lead with confidence through complexity and change.
I work with leaders and leadership teams to build the clarity, capability and conviction required to lead purpose from the inside out — translating intent into action, and ambition into meaningful progress.
My Leadership Development & Support offering includes:
Advisory Services
Strategic counsel for leaders navigating purpose, culture, stakeholder trust and long-term value creation. Practical, commercially grounded advice that helps leaders make better decisions in moments that matter.
Coaching & Mentoring
One-to-one and small-group support for senior leaders who want to strengthen their leadership impact, align personal and organisational purpose, and lead with greater confidence, courage and consistency.
Workshops
Highly practical, facilitated sessions designed to build shared understanding, leadership alignment and momentum. These workshops help leaders connect purpose to strategy, culture and day-to-day leadership behaviours.
Events (Purpose Ignition)
Purpose Ignition events bring together purpose-driven leaders to think, learn and connect. These curated experiences create space for honest conversation, shared insight and practical learning — supporting leaders to apply purpose in real-world organisational contexts.
This work is suited to leaders and organisations at different stages of their purpose journey — from those seeking clarity and alignment, to those ready to embed purpose more deeply into leadership, culture and decision-making.
KEYNOTE SPEAKING
Looking for a keynote speaker to inspire your audience on purpose driven leadership/ teams/organisations/ brands?
Book Carolyn Butler-Madden as a keynote speaker for your next conference, leadership away-day, or to speak to your Board or teams about the powerful role of purpose in building trusted, high performing and resilient organisations that will thrive in an uncertain future.



