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  • Writer's pictureCarolyn Butler-Madden

Why A Social Purpose Brand Strategy Should Be On Your Business Agenda

Are you successful in business but feel like there’s something lacking?

Do you feel drawn towards doing something “more meaningful” with your life, but you’re just not quite sure how.

Perhaps you intuitively feel like your business could be the key to unlocking this opportunity, but haven’t been able to put your finger on how to make this work.

Whether you’re a founder or CEO of your own business or an employee - it doesn’t matter. What matters is that you have a growing desire to do something that really matters and that impacts positively on your community and the world.

Most of us shy away from exploring this need because reality dictates that we need to focus on the activities that will drive business success.

But guess what? These needs are not mutually exclusive. There is a way to meet your desire to do something more meaningful with your life AND drive a compelling competitive advantage for your business.

In this video I explain how a good Social Purpose strategy is inextricably linked to the success and profitability of your business, by...

  • creating a powerful point of difference for your brand that resonates emotionally with your prospects

  • attracting quality customers - and employees - to your business because they believe in what you stand for

  • energising the people within your business by inspiring and unifying them behind a social impact goal.

So is Social Purpose on your business agenda?

If not, then something to note - doing good is good for business.

And if you're not doing any good...what are you doing?

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