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  • Writer's pictureCarolyn Butler-Madden

This International Happiness Day, give a child something to smile about

Tuesday 20th March is International Happiness Day.

It's a day which recognises happiness as a “fundamental human goal” and a day to remind us all that the world is a better place when we connect with and care about the people around us.

Giving is recognised as one of the greatest drivers of happiness, which is why I've chosen International Day of Happiness to promote my book, "Path To Purpose". On this day - Tues 20th March, I’m inviting people to buy Path To Purpose ebook on Amazon for $1.41.

When you do, you'll also give a child something to smile about, because very Amazon ebook purchased on this day gives one month’s access to a fun and safe playground to a disadvantaged child in Cambodia. This is possible through our partnership with the amazing team at B1G1 Business for Good and Non-Profit Organisation Child’s Dream.

This is a simple example of the kind of social impact that any business can have when it integrates giving into its business activities. It's a win-win-win. The cause wins because they are generating awareness and a donation. The business wins because they have differentiated their brand and driven a business transaction. And the customer wins, because they feel good about their purchase.

1 Path To Purpose ebook = 1 month access to a playground

It’s hard for most of us to imagine something as basic as a playground making a difference, but it does. Children are naturally wired to play and have fun. Together, our contribution will provide these children with a place to develop physically and socially and to enjoy the simple act of play in a safe environment.

If you'd like to donate directly to Child's Dream,

you can do so here.

I believe business can be a powerful force for good and I'm on a mission to put social purpose on the agenda of every CEO in Australia. By promoting my ebook I hope to get it into as many hands as possible - CEOs and people who can influence them (directly or indirectly) - so we can ensure that social purpose is on their radar.

I would love if this promotion enabled us to build one whole playground. That would mean selling 15,000 ebooks on Amazon. Maybe I’m dreaming and that's a crazy target, but I've always believed in big dreams. And how incredibly special would it be if we could do that? The impact we could have for these children would be such an amazing way to mark International Day of Happiness.

If you know someone who this book would be of interest to, please share this post with them.

Thanks for your support,


About the book - Path To Purpose

Path to Purpose is for business leaders, marketers and HR executives who are navigating the purpose maze. The book unlocks the secrets of businesses (and brands) that are doing well by doing good.

By giving time, money or support to a cause, brands can contribute to society and also gain so much value themselves – happier, more productive employees, brand differentiation and stronger sales.

Featuring inspirational examples from brands like Airbnb, Patagonia, Dulux, Virgin Mobile and Whiskas, I also share my unique six-step methodology for creating a powerful cause marketing approach for your brand.

More details here.

About the Author - Carolyn Butler-Madden

Author, speaker and founder of marketing consultancy Sunday Lunch, Carolyn works with businesses that want to build purpose into their business and their marketing. Sunday Lunch specifically takes a cause marketing approach to building purpose –by aligning a client’s brand with a cause in a way that unlocks both brand and social value. It’s an approach that can be neatly summed up as “doing well by doing good”.

Carolyn brings 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. Over 18 years she owned and ran two agencies in Sydney, Australia, before deciding to move out of the agency world and into consulting to pursue her passion for cause marketing. Today, she uses her extensive experience to realise her vision for the future; a future where brands drive profit through purpose and marketing becomes a force for good.

Supporting the UN Global Goals for Sustainable Development

In 2015, world leaders agreed to 17 goals for a better world by 2030. These goals have the power to end poverty, fight inequality and stop climate change. Guided by the goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone.

Through this book promotion, I'm directly supporting two of the UN Global Goals:

Goal 3 - Good health and Well-being.

Goal 4 - Quality education

Through my business Sunday Lunch, I also support

Goal 4 - Quality Education. Goal 17 - Partnerships for the Goals

All of this is made possible through my partnership with the amazing people at B1G1 Business for Good.​

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