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This International Happiness Day, give a child something to smile about

Tuesday 20th March is International Happiness Day. It's a day which recognises happiness as a “fundamental human goal” and a day to...

Carolyn Butler-Madden

Mar 20, 20184 min read

Revolutions start from the bottom

Yesterday I hit ‘send’ on an email approving my book to go to print. In that moment, there was a medley of thoughts running through my...

Carolyn Butler-Madden

Sep 29, 20173 min read

Seven mistakes in approaching brand purpose

If you’re responsible for marketing a brand to consumers today, there’s a good chance that some of you will be working through at least...

Carolyn Butler-Madden

Jul 25, 20175 min read

Millennials and the 'Purpose' Imperative for Brands

I recently sat in a meeting with a group of marketers. I was giving a presentation on marketing to millennials. There were a few young...

Carolyn Butler-Madden

May 3, 20177 min read

Brands as social activists. Good or bad?

Recent advertising campaigns from Pepsi and Heineken have sparked a huge amount of debate on the role of brands as social activists or...

Carolyn Butler-Madden

May 3, 20176 min read

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