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Capture hearts and minds.

Unlock the full value of a social purpose brand strategy and energise your business

How well does your brand meet the needs of your people and customers today?

Did you know?

Most people wouldn't care if 74% of brands disappeared?*

VIEW MORE INSIGHTS HERE

*Havas Meaningful Brands Global Report

What Is The Cause Effect?

When a business aligns its brand strategically with a cause and markets it internally and externally to create social impact, the effect is transformational. 


By capturing people’s hearts and minds, businesses are able to attract their tribe, energise their people and ultimately to grow their business. 


All this, while using their business as a force for good; to create positive impact.


 

 

Have you read the book?

Unlock the secrets of brands that are doing well by doing good.

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“We brought in Carolyn from The Cause Effect to help us solve a problem of clearly identifying and articulating our purpose and vision....

 

What I'm still blown away with is how after many years of me struggling with our vision, our purpose, in a 3 hour workshop we pretty much managed to nail it”

— Nikki Beaumont, 

CEO/Founder of Beaumont People

TESTIMONIALS

“ We engaged Carolyn Butler-Madden to develop our Brand Blueprint in Oct to Nov 2018. I had just started as the new CEO and we were in the midst of implementing a new contract with a new focus on customer choice and control, which for the first time meant we needed to market to attract customers – having previously been guaranteed market share as part of the contract...”

— Dianne Hamer,

CEO Castle Personnel

"The expert  guidance and  support of “The Cause Effect” and specifically Carolyn Butler-Madden has been fundamental in bringing our over 10 year ongoing active partnership with the Sister2sister charity (a mentoring program for at risk teenage girls) to the next level via a multi media fundraising campaign...

— Julia Braun, General Manager Marketing

Beiersdorf Australia

Recent Blog Posts

A Good News Story To End The Year

December 19, 2018

12 Ways to Approach Cause Marketing

September 27, 2018

Patagonia - A Brand With Significance

July 6, 2018

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