Carolyn Butler-MaddenApr 30, 20183 minSeven Mistaken Beliefs Around Brand PurposeMany business leaders and marketers are understandably quite nervous about how to go about developing a purpose-led approach to marketing...
Carolyn Butler-MaddenMar 20, 20184 minThis International Happiness Day, give a child something to smile aboutTuesday 20th March is International Happiness Day. It's a day which recognises happiness as a “fundamental human goal” and a day to...
Carolyn Butler-MaddenFeb 15, 20183 minHow long can this video keep your attention?One of the biggest challenges brand marketers face today is brand differentiation. Giving consumers a compelling reason to consider their...