Whether or not you're as excited as me about the final series of #Gameofthrones, I thought this #causemarketing partnership was worthy of excitement on a number of levels. HBO has partnered with the American Red Cross to invite fans to prove their devotion and “Bleed for the Throne”. In winter in the US, blood donations drop due to the extreme cold and snow stopping people from leaving home. So to get more donors out, the Red Cross have used the popularity of the cultural phe