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Posted on December 10, 2021
My guest on this episode of FOR LOVE & MONEY is a man who describes himself as ”a four-time loser before I realised I was in the wrong game”.

He is Dave Dahl. Creator of Dave’s Killer Bread, the USA’s number 1 organic bread. If you haven’t heard of Dave’s Killer Bread, I can’t wait to share the story behind it. If you have, then you know you’ll want to listen to this episode.


Dave’s story IS the story of Dave’s Killer Bread. It is a story of a family bakery that became the business behind the USA’s number 1 organic bread. It is a story of transformation and inspiration. Dave’s Killer Bread has a purpose behind every loaf;  a purpose about second chances. It may not be as well-known a brand in Australia as other purpose-led brands like Patagonia or Zambrero. Yet every time I share a bit of this story, people connect with it and want to learn more. Its power I believe is that it is a very HUMAN story. Quite the antithesis of what we have come to expect of business.


Our interview covers Dave’s backstory and how it connects with the business that was sold in 2015 to Flower Foods for US$275 million. Here are some of the things that Dave shares in this interview:

  • Dave’s early life leading to four stints in prison

  • How a prison workshop initiative helped Dave to connect to his purpose and feel like he belonged for the first time

  • How Dave used a second chance to build the USA’s number 1 organic bread

  • The power of story in bringing a purpose to life

  • How Dave’s Killer Bread became a supporter of the Second Chance Initiative

  • Dave’s work with his charity Constructing Hope 


You can learn more about Dave Dahl here at his official website


If you would like to learn more about or donate to Constructing Hope, you can do so here

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