A Methodology for Purpose: Upcoming Webinar Series
6 LIVE ZOOM SESSIONS
Presented by Chief Purpose Activist, Carolyn Butler- Madden
Wednesday 18 August- How to put purpose at centre of brand
Tuesday 7 September- People & Culture
Thursday 30 September- Partners in Purpose
Wednesday 20 October- How to market your purpose
Tuesday 9 November- Putting Purpose at the centre of CX
Wednesday 22 November- Impact and performance
Includes case studies from...
HOW TO PUT PURPOSE AT THE CENTRE OF YOUR BRAND
Wednesday 18 August
12:30pm - 1:30pm
Build a strong and compelling purpose-led brand.
PEOPLE & CULTURE
Tuesday 7 September
12:30pm - 1:30pm
Inspire and unify your people behind a common purpose.
HOW TO MARKET YOUR PURPOSE
Wednesday 20 October
12:30pm - 1:30pm (AEDT)
Attract and retain like-minded customers who value what you do and why you do it.
PUTTING PURPOSE AT THE CENTRE OF CX
Tuesday 9 November
12:30pm – 1:30pm (AEDT)
Delight your customers;
Carolyn Butler- Madden
Author, speaker and Chief Purpose Activist at Purpose consultancy The Cause Effect, Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.
She helps business leaders define their Purpose and integrate it strategically into their business and brand to deliver meaningful social impact AND competitive advantage.
Her mission is to make Social Purpose a vital part of business in Australia and beyond.
Carolyn’s Amazon bestselling book, Path-To-Purpose is Australia’s first book on this subject. She’s also a contributing author to international best-selling book "Better Business, Better Life, Better World. The Movement".
The thing that I think resonates for everyone is that we now have a social purpose and that we can see that we have the potential to be change agents, to have a ripple effect. And Carolyn has made that so easy for the whole business to step through.
WHAT PAST CLIENTS HAVE TO SAY
The way I would sum it up, it was an aha moment, or a hair on the back of the neck moment when we thought, yes, we're
right onto something now.
The work that we did with Carolyn Butler-Madden has been even more crucial to us now and we were blown away with how good it was before. It really set us up to help continue on that path and help make a difference at a time that it's most needed in the world.