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"Early in Carolyn Butler-Madden’s Path to Purpose, the author reflects on a simple human truth: that we all want to contribute positively to this world. “We just need to be shown a way that we can do it easily.” The book that follows is a refreshingly straightforward almanac of great value to any business seeking to align its strategy with its raison d’etre, while making it easy for audiences to jump aboard."

David Redhill

Partner, Global CMO Deloitte Consulting

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