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Find Your Social Purpose Sweet Spot  Group Zoom Workshop

Develop the core foundations of a strong Social Purpose strategy, defining a social purpose that is strategically aligned to your business or brand.

Differentiate your brand

Inspire, unify and engage your people

Build trust in your business

Who’s it for?


  • You’re a founder/leader of an SME (B2B or B2C).

  • You believe that business can be a force for good – not as an afterthought, but as part of the very Purpose of an organisation.

  • You want your organisation to stand for something meaningful.

  • You’re ready to identify and clearly articulate what your brand will stand for and how you’ll integrate it authentically into your business to drive maximum social impact and business success.

  • You're prepared to fully commit to the process.

  • You're prepared to provide constructive feedback and - only if you're happy with the outcome - provide a written or video testimonial.


1. Identify your “People Like Us” - core target market avatar

2. Your business Vision

3. Mission

4. Brand Promise

5. Social Purpose

6. Social Impact Goal territory


Directions and resources for moving forward and implementing a Social Purpose Strategy

Key Dates:

Registration deadline: Thurs 9th April 2020

Workshop dates:

Thurs 16th & 17th April 2020 09:00-11.30am

Group Q&A Zoom call: 21st-22nd April 2020

Individual coaching calls: w/c Tues 28th April 2020


Maximum # of people: 10



$600 +GST per business

2 people may attend per business.

Full refund provided if you are not fully satisfied with outcomes.

Final deadline for registrations 5pm Thurs 9th April

Tidy Desk

16th-17th April

2 x 2.5 hour Zoom sessions


Follow up Q&A


Individual Coaching Call


2 people may attend per business. Workshop focus will be on one business per registration only.


Final deadline for registrations 5pm Thurs 9th April

About Carolyn Butler-Madden

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Carolyn Butler-Madden is founder of The Cause Effect, a social purpose consultancy that enables businesses to drive profit through purpose.

She believes in the power of business to shape a better world and the role of brands to drive this. She is committed to helping business leaders navigate their path to purpose so they can unlock the full value of a social purpose strategy.

By embedding social impact into their business authentically, Carolyn helps her clients differentiate their brand, energise their people, build trust and ultimately drive business success.

Her Amazon best-selling book, Path To Purpose is Australia’s first book on cause marketing and social purpose. She has been a guest on several podcasts, talking about the powerful value of social purpose and cause marketing in businesses today.

Carolyn brings 30 years’ international agency experience creating successful and globally awarded marketing campaigns for some of the world’s best brands. For 18 years she owned and ran two agencies in Sydney, until moving out of the agency world and into consulting to pursue her passion for social purpose.

Today, she uses her experience to realise her vision; a future where business is a force for good and brands drive profit through purpose. It’s a vision she believes in passionately and it drives the mission of her business - to make social purpose a vital part of doing business here in Australia and beyond.

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