Carolyn Butler-Madden’s Post

**Psychosocial safety at work should be as important as physical safety.** Do you agree? Tune into Episode 60 of the For Love & Money Podcast to hear Danielle Owen Whitford share her journey and Pioneera’s purpose - to unleash everyone's potential to be happier, healthier and more productive at work. Link to full episode in comments. #forloveandmoneypodcast #profitwithpurpose #socialpurpose #purposedrivenleadership #WorkplaceBurnout #AIinTech #PositiveMentalHealth #SafeWorkplaces #AIInnovation #TransformingWorkCulture 

**Tuesday Trivia for Purpose-driven Leaders** (Relevant to leaders of for-Profit businesses, social enterprises and non-profits) How connected are your people to your organisational purpose?  a)        I don’t know b)        Not at all c)        Some more than others, we are starting the process d)        100%, we are a purpose-driven organisation – therefore everyone is driven by it If you surveyed your people asking them to answer this question honestly –  “Do you see a link between your work and the purpose of our organisation?” – what percent would you expect to say ‘Yes’? a)        Only 30% or less b)        Only 50% or less c)        75% or less d)        100% Why does connecting your people to your purpose matter? a)        We can’t be a purpose-driven organisation without it b)        We can’t realise our full potential while our people are disconnected from the very reason we exist c)        We won’t be able to enjoy the performance benefits of purpose without it d)        All of the above How’d you go? How do you think your organisation compares to the Accenture Future of Work 2022 stat shown here? This is a problem many organisational leaders are facing. Question is what are you planning to do about it? Phil Preston and I have been collaborating over the last six months to combine our knowledge and experience in this particular area of purpose. Our goal is to help #purposedrivenleaders to realise their #leadership commitment to navigate their organisation behind its Purpose and to generate the profit/performance benefits of it. Because the #1 goal of a Purpose-driven leader must be to connect your people to the organisation’s purpose and to set them up for success by supporting their efforts. Phil and I are excited to share our insights in our webinar next week “How Do We Connect Our People To Our Purpose?” Link to details and registration in my comment below. #leadership #profitwithpurpose

Imagine if more of us could operate more often in our flow states. What do you reckon the consequences might be? That’s the potential that Danielle Owen Whitford from Pioneera speaks about here in this clip and in more depth on the For Love & Money Podcast. Tune into the full episode via the link in my comment below. #forloveandmoneypodcast #purpose #profitwithpurpose #flowstate

Every now and again you meet someone that comes from an entirely different background, with totally different life experiences to you and yet you find yourself on the same wavelength, but bringing different insights to it. Aga Bajer fits that description. Meeting her has led to some mind opening conversations on things that matter deeply to me. It started when one of her team reached out and invited me to be a guest at one of Aga’s Fireside Chats. I then invited Aga to be a guest on the For Love & Money Podcast. She then invited me to be a guest on The CultureLab Podcast! Aga is such an intuitive interviewer. She asked the questions and opened the door to conversations that I was eager to engage with and that I hope listeners will get real value from.  We talk about the relationship between purpose and profit, courageous leadership, the role of love in business and what stands in the way when it comes to being a truly purpose-driven business? If you're wondering why that last question is so important, it's because organisations that just “have a purpose statement” will never unlock the financial benefits that being a purpose-driven business offers them. Financial success is the outcome of the many vital benefits that being driven by a higher purpose delivers. If you’d like to learn more then tune into the full interview. The link is in Aga's comment below her post.

Ever heard the term “Toxic Productivity”? I hadn’t, but as soon as I heard it, I recognised it! In Episode 60 of the #ForLoveAndMoneyPodcast, Danielle Owen Whitford shares her experience with workplace burnout and how it spurred her to launch Pioneera in 2018 to tackle #toxicproductivity Pioneera's #purpose is to unleash everyone's potential to be happier, healthier and more productive at work. In a nutshell it's a tech platform using AI to foster positive mental health and safe workplace atmospheres. Their world-first solution uses artificial intelligence informed by evidence-based psychology, to identify signs of burnout and provide tech-assisted early intervention. I know, I know you probably have all sorts of reservations on privacy and such; fair enough. But Pioneera’s model manages this brilliantly, which Danielle explains in the interview. I loved this conversation – it’s a fantastic example of purpose-inspired, AI-powered innovation that has the potential to transform workplace cultures.  People leaders will find this especially valuable. Danielle also shares her bigger ambition for systemic change, which is super inspiring. Are you still on the fence about the pros and cons of AI? If so, I reckon this episode might just tip you over to the 'pro' side. Check it out in my comment below. #ProfitwithPurpose #ForLoveAndMoneyPodcast #WorkplaceBurnout #AIinTech #PositiveMentalHealth #SafeWorkplaces #AIInnovation #TransformingWorkCulture 

How is success measured when it comes to business?  Sometimes it’s the amount of sales. Generally it’s the profit made. When it comes to the Kewdale-founded agriculture company, Wide Open Agriculture (WOA), though, success is FOURFOLD. WOA is a proud member of the ‘4 Returns’ network, established and managed by Commonland Foundation, delivering success across four main areas of business. #1: The return of natural capital. For WOA, this means ensuring the work they are doing with regenerative agriculture has a measurable, positive impact on soil quality, water quality, and biodiversity where they work. #2: Inspiration. If WOA can get a return in inspiration, motivating communities and other businesses to adopt the same regenerative practices they are, then WOA sees it as a win both for their industry and the environment as a whole. #3: Return on social capital, whereby WOA can increase employment opportunities for more people and support education on regenerative agricultural farming. #4: Lastly, the fourth measure of success is of course financial capital. If a business can see returns on all these touchpoints, while also enabling it to remain a financially sustainable and profitable business, then the business can persist and continue changing the world for the better. As said by Ben Cole, Managing Director of WOA, “It’s a challenge, a great challenge, that only innovative practices and thinking will solve”. By following this approach, WOA has been able to popularise sustainable business practices for the better. In its recent sustainability report, the company unveiled its latest achievements, from recycling and reusing 16.5 tonnes of cardboard in its business to planting 100,000 seedlings across five farms in its supply chain to combat deforestation, all while seeing positive bottom-line growth. When thinking about how your business measures success, perhaps it is time to consider going from a onefold approach to a fourfold approach. 

If you haven’t yet caught my yarn with Desmond Campbell, CEO of Welcome To Country on the For Love & Money Podcast, you can jump in here https://bit.ly/3TOOUyL The theme is “Celebrating First Nations identity and cultural legacy”.

You know when you can see something SO clearly that is SO powerful? And because it is such a humdinger of a revelation, you cannot let it go. That’s what drives me as a keynote speaker. I’m not driven “to be a speaker”. I’m driven to help leaders understand the power of business to serve society’s most critical needs. Speaking just happens to be one of the ways I do this. Business is THE institution with the greatest capacity to create change at scale. It has the resources, the innovation capabilities and the scalability to create meaningful change, profitably. This is what being a purpose-driven organisation is all about. Some cynics will call this Woke* business.  (They can’t see beyond the lazy path of BAU). Those of us in the know call this Smart business. Smart because it is awake to the real-life problems society is facing.  Smart because it is agile and resourceful, using the levers, resources and influence of business to solve these problems profitably. Smart because it is a valid response to the growing expectations of its stakeholders to be a force for good. Smart because employees want the work they do to be meaningful as well as profitable. (That’s the key to engagement and productivity). Smart because this is what leadership is really about – recognising that business has not yet realised its full potential and instead of putting their head in the sand, purpose-driven leaders actually LEAD. If you have an upcoming event, public or private, that could do with some Purpose inspiration, please DM me for a chat. *SIDE NOTE:  Oxford Dictionary definition of ‘Woke’ – “aware of social and political issues, especially racism.”  What a truly terrible thing to be accused of!!! #profitwithpurpose #keynotespeaker

How connected are your organisation's people to the purpose they are supposed to serve? On a scale of 0-10 where would you organisation sit? If you're expecting it just to happen, think again. It needs intentional work which starts with leadership. I'm happy to share that Phil Preston and I will be sharing our combined insights on how to start this vital work at our May 7th free event - HELP! How Do We Connect Our People to Our Purpose?! We're excited to share what we've learned with you. We're also looking forward to hearing from you. Look forward to seeing you there.