BRAND PURPOSE BLUEPRINT
Develop the key foundations for your purpose-led brand, centred around a social purpose strategy.
The end result is a one-page brand blueprint that provides you with crystal clarity on what your brand stands for, to whom and how it behaves.
FIND YOUR SOCIAL PURPOSE SWEET-SPOT HALF-DAY
Through this workshop we identify potential social purpose areas that strategically align with your brand and that offer a strong foundation for brand differentiation, employee engagement and social impact.
Working with your leadership team, this workshop prepares the foundations for developing a Social Purpose strategy.
BRAND PURPOSE BLUEPRINT + DRAFT STRATEGIC PLAN
Day 1: Brand Purpose Blueprint Foundations
Day 2: Develop your draft Strategic Plan
PATH TO PURPOSE PROGRAM™
Our Path to Purpose Program™ delivers on our unique 6-step framework. It provides the essential strategic foundations to creating a credible and authentic purpose for your brand and business and puts your brand on a direct path to purpose:
People & Culture
Partners in Purpose
Marketing & Communications
Impact & Performance
THE "SIMPLE" APPROACH TO STRATEGIC CAUSE MARKETING
This program delivers on our SIMPLE 6-step framework, ensuring your cause marketing program is strategically aligned and fully optimised.
Internal alignment and engagement
Marketing activation plan
Leverage partnership opportunities
Evaluation and evolution
We offer support options for clients who have implemented our Brand Purpose Foundations workshops or the Path To Purpose Program™ and who seek on-going advice or oversight of their program.