WHO IS THE STRATEGY WORKSHOP DESIGNED FOR?
Leaders of 7-8 figure revenue B2B and B2C businesses, who dare to believe that business can and should be a force for good; and who want to build an authentic and meaningful Purpose-led business that serves the needs of multiple stakeholders.
Your Key Challenges
LACK OF A MEANINGFUL ORGANISATIONAL PURPOSE: You understand that Purpose is more than just having a “Why” statement, but you don’t know how to build a meaningful purpose strategy for your business or brand.
INSPIRING & ENGAGING YOUR PEOPLE: You recognise the opportunity that inspired and engaged teams can create for an organisation, yet you haven’t been able to unlock their full potential.
LACK OF SIGNIFICANT BRAND DIFFERENTIATION: Your brand lacks a compelling and emotive point of difference.
THIS 90 MINUTE LIVE MASTERCLASS WILL ENABLE YOU TO NAVIGATE THE KEY MISCONCEPTIONS AROUND PURPOSE AND UNDERSTAND HOW TO BUILD AN AUTHENTIC PURPOSE STRATEGY THAT DRIVES BUSINESS SUCCESS
Unlock the full value of a meaningful purpose strategy for your business, your brand and the world we live in. By leading with an authentic and credible purpose you’ll build a more meaningful and profitable business or brand that inspires your people, attracts quality customers, energises your business; and builds trust and helps to future-proof your business in a fast-changing world.
Most importantly, you will lay solid foundations for your business to join a powerful and growing movement for change - business as a force for good; brands driving profit through purpose.
Build a strong and compelling purpose-led brand.
People & Culture
Inspire and unify your people behind a common purpose.
Identify your collaborators in impact.
Attract and retain like-minded customers who value what you do and why you do it.
Delight your customers; drive innovation.
Measure, improve and communicate your impact and performance.
Carolyn Butler- Madden
Author, speaker and Chief Purpose Activist at Purpose consultancy The Cause Effect, Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.
She helps business leaders define their Purpose and integrate it strategically into their business and brand to deliver meaningful social impact AND competitive advantage.
Her mission is to make Social Purpose a vital part of business in Australia and beyond.
Carolyn’s Amazon bestselling book, Path-To-Purpose is Australia’s first book on this subject. She’s also a contributing author to international best-selling book "Better Business, Better Life, Better World. The Movement".
PATH TO PURPOSE
Are you ready to get your business and brand on a Path To Purpose?
'Butler-Madden brings an astute and compelling perspective to why cause-driven business is good business, why ethics are an increasingly critical factor in corporate success, and how businesses that engage authentically with audiences through shared values can build and accelerate their brands in the process.'
Partner, Global CMO Deloitte Consulting
Get a free copy of Amazon bestselling book “Path To Purpose" sent to you when you register for the Masterclass.
Includes case studies from...
GET READY TO BUILD A THRIVING, PURPOSEFUL BUSINESS
Identify your "People Like Us"
Build your VM2P Purpose Pyramid: Vision, Mission, Promise, Purpose
Inspire and unify your people behind a common cause or purpose
Find your Partners in Purpose
Reframe your approach to marketing/communicating your purpose
Design your Purpose Impact Framework
The thing that I think resonates for everyone is that we now have a social purpose and that we can see that we have the potential to be change agents, to have a ripple effect. And Carolyn has made that so easy for the whole business to step through.
WHAT PAST CLIENTS HAVE TO SAY
The way I would sum it up, it was an aha moment, or a hair on the back of the neck moment when we thought, yes, we're
right onto something now.
The work that we did with Carolyn Butler-Madden has been even more crucial to us now and we were blown away with how good it was before. It really set us up to help continue on that path and help make a difference at a time that it's most needed in the world.