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Capture hearts and minds.

Unlock the full value of a social purpose strategy and energise your business

How well does your brand meet the needs of your people and customers today?

Did you know?

Most people wouldn't care if 74% of brands disappeared?*


*Havas Meaningful Brands Global Report

Capture hearts and minds.

Unlock the full value of a social purpose strategy and energise your business

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What Is

"The Cause Effect"?

We're a consultancy that specialises in Social Purpose strategies.

We guide businesses on their path to purpose, so they can do well by doing good.

When a business aligns its brand strategically with a cause and markets it internally and externally to create social impact, the effect is transformational. 


By capturing people’s hearts and minds, businesses are able to attract their tribe, energise their people, build trust and ultimately grow their business. 

All this, while using their business as a force for good; to create positive impact.


That is "the cause effect".

It's also the name of our business.

Have you read the book?

Path to Purpose book- Cause Marketing

Unlock the secrets of brands that are doing well by doing good.

More details.

Instantly download the first chapter now FREE

Or buy on Amazon.

Paperback or kindle version

Also available at other major online book retailers

“We brought in Carolyn from The Cause Effect to help us solve a problem of clearly identifying and articulating our purpose and vision....


What I'm still blown away with is how after many years of me struggling with our vision, our purpose, in a 3 hour workshop we pretty much managed to nail it”

— Nikki Beaumont, 

CEO/Founder of Beaumont People


“ We engaged Carolyn Butler-Madden to develop our Brand Blueprint in Oct to Nov 2018. I had just started as the new CEO and we were in the midst of implementing a new contract with a new focus on customer choice and control, which for the first time meant we needed to market to attract customers – having previously been guaranteed market share as part of the contract...”

— Dianne Hamer,

CEO Castle Personnel

"The expert  guidance and  support of “The Cause Effect” and specifically Carolyn Butler-Madden has been fundamental in bringing our over 10 year ongoing active partnership with the Sister2sister charity (a mentoring program for at risk teenage girls) to the next level via a multi media fundraising campaign...

— Julia Braun, General Manager Marketing

Beiersdorf Australia

We are proud members of...

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Conscious Capitalism
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