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Unlock the full power of your brand and people through a meaningful Purpose Strategy 

For every book claimed, we provide five Cambodian girls with a Khmer (Cambodian language)

book for a month. It’s a simple example of our belief that even the smallest acts can make

a difference in the lives of people who need it most.

Carolyn has also written for

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"Butler-Madden brings an astute and compelling perspective to why cause-driven business is good business, why ethics are an increasingly critical factor in corporate success, and how businesses that engage authentically with audiences through shared values can build and accelerate their brands in the process."

—  David Redhill

Partner, Global CMO Deloitte Consulting

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About the author

Carolyn Butler-Madden

Author, speaker and Founder & Chief Purpose Activist of Purpose Consultancy The Cause Effect, Carolyn works with businesses that want to build meaningful purpose into their business and brand.

Carolyn brings 30+ years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. Over 18 years she owned and ran two agencies in Sydney, Australia, before deciding to move from the agency world into consulting to pursue her passion for social purpose. Today, she uses her extensive experience to realise her vision; a future where business is a force for good and brands drive profit through purpose.

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